Website, Copy & Content Specialist Application

Now Hiring!

Website, Copy & Content Specialist

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Company Summary:
Backcountry Journeys (BCJ) is an adventure travel company that connects people with amazing outdoor experiences. We cater to photography enthusiasts and bring them to some of the most iconic destinations globally. From viewing Polar Bears and the norther lights in the Artic Circle, to the wonderland of Iceland, to the jungles of Costa Rica and the Amazon rain forest in Brazil to all the iconic National Parks in North America and finally on safari in Africa and India.

We’re a group of outdoor guides, photography professionals and logistics experts that love exploration & adventure. With BCJ you’ll get to work with a fun, hard-working crew of like-minded, outdoor enthusiasts, travel to exciting destinations around the globe & also spend a good deal of time at home doing what you love. BCJ offers a remote employment opportunity with competitive compensation and benefits in the outdoor industry. We are all about work-life-balance at BCJ. We work hard, we play harder!

Our purpose at Backcountry Journeys is connecting passionate people to exceptional experiences through our world-class landscape & wildlife photography tours, workshops & safaris.

If you + the job + us resonates with you - give us a call. We’re always looking for GREAT people to join our team.

Position Summary:
This role is responsible for creating industry leading content to provide engaging customer content on the BCJ website, social channels (Facebook, Instagram, LinkedIn, and YouTube), website blogs, e-communications, video and webinar content to the BCJ database. The Website, Copy & Content Specialist is enthusiastic, versatile, and strategic with the ability to connect ideas and action, and set up the structure, processes, and outcomes to succeed. The ideal candidate can leverage existing content as well as creating new content that is thoughtful and engaging.

The Content Specialist will also be responsible for the management and creation of our social media channels on Facebook, Instagram, YouTube and LinkedIn. They will oversee the company website in regards to content management, creation and user experience. They will be responsible for creating customer communications.

As a remote team we need someone who’s adaptable and able to work independently most of the time. At the end of the day – it’s largely an office job but you’ll still be connected to our team across the country and guides and photographers out in the field. It requires a strong work ethic and marketing skills.

The schedule can be hectic. There will be evening & weekend calls. There will be last minute fires to put out & problems to solve.

General Duties and Responsibilities:

Marketing Content:

Responsible for day-to-day content creation & editing for all organizational marketing initiatives, brand and trip related campaigns, email marketing, and promotional strategies for client acquisition & retention.
Responsible for approving, managing & editing copy & images submitted by Trip Leaders & 3rd party contributors.
Collaborate with BCJ Leadership Team to develop/manage marketing and communication plans to drive organizational priorities.
Work with marketing team to create and execute creative concepts to support marketing and branding campaigns, programs, national/international trips, video production, webinar script and presentation management, guest testimonials, geo-targeted efforts and campaigns, content for the outdoor industry as a whole, collaborate with BCJ business units and external agencies.

Be part of the team responsible for the development, integration and ongoing support of the digital ecosystem including website and social media
Work closely with the marketing team, and departmental team leads to create social media campaign themes that support our brand and product go-to-market strategies.
Responsible for daily content and grow our social media following across all channels with hyper-targeted followers.
Stay up to date on social media trends and best practices.
Ensure accuracy of all online and digital content, including website content and functionality, trip packet accuracy and daily social media engagement.

Work with marketing directors to support e-mail marketing and client - communications strategy and digital campaigns trip packet content and design
Work with the team to create compelling visuals, audio, etc. for all posts.
Manage our content calendar
Track and analyze social media and website analytics and utilize the data to gain insights and positively affect future outcomes.

Job requirements:

2+ years’ experience in the outdoor adventure travel industry
Basic photography knowledge
2+ years of marketing expertise including digital and e-communications

Experience in website content development and management
Experience in creating content and developing targeted campaigns.
Proven problem solver - ability to think ahead and multi-task
Critical attention to detail and high standards of organizational quality
Positive, flexible, solution oriented, and excited to work with a diverse team

Mature, coachable, and happy doing high-level projects as well as low-level design tasks (there will be a mix of both!)
Outstanding communication skills (both written and verbal) — you have a knack for offering constructive feedback, effective delegation, and ensuring everyone on your team is on the same page
Willingness to travel and work additional hours as necessary, including nights and weekends

Benefits

Competitive compensation with bonus potential

Two Weeks Paid Time Off plus flexible schedule allowing for additional time off
Opportunities to join in on trips to see what we’re all about!
Health Insurance Equivalent Payments after 90 days.
10 paid company holidays

This is a remote work / home-based position. Please note that all candidates must have the following:

Laptop or computer that is compatible with Microsoft and Adobe products
Printer
Reliable, high-speed Wi-Fi connection
Quiet, dedicated workplace (sorry coffee shops, kitchens & living rooms won’t cut it)

Compensation:

Salary range for this position is: $42,000 - $55,000
Position is eligible for an annual merit increase (typically 3% - 5%)
Position is eligible for a discretionary bonus of up to 5%

Application Instructions:
If you’d like to be considered for this role please submit the application below along with:

Cover letter and PDF of your resume
A 3-minute video introduction telling us about yourself & why we want to interview you!
Pre-Employment Assessment (you will be directed to our assessment once you submit your application below)

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